Press Kit Manual

To secure impactful press coverage, you need an impactful press kit – one that’s as informative as it is inspirational, and as heavy on detail as it is easy to navigate. This manual covers everything you need to create a kit that goes above and beyond the industry standard, showing you what to include and how to deliver it to achieve the best results.

You’re a creative entrepreneur who wants to get published, who wants to control how their brand is talked about in the media, and who wants the press to thank them for being so easy to work with.

We made this manual especially for:

1. Creative entrepreneurs
2. Business owners
3. Marketing managers, social media managers
4. Designers and creatives
5. Content creators and strategists

1. An introduction to the press kit and why it’s an important publicity tool.
2. Instructions on when and how journalists expect you to share your press kit.
3. In-depth details on what to include in your press kit.
4. Advice on how to organize your press kit.
5. A sample press kit to model your work on.
6. Tips on PR photography.
7. Advice on how to avoid scooping yourself.