Editorial Who's Who Guide

Pitch your brand or product to the media with confidence. Our essential guide gives you a structured overview of the publishing world, explaining the ins and outs of a standard editorial team so you can be sure you’re sending your pitch to the right person.

You’re an independent business owner, designer or artist looking to educate yourself about publishing and getting publicity. This guide was made for people with no publicity experience who want a topline overview of how editorial teams work and a clear understanding of who to approach with your pitch. It will save you time by teaching you to send fewer, better-targeted emails.

We made this guide especially for:

1. Creative entrepreneurs
2. Business owners
3. Marketing managers and social media managers
4. Content creators, photographers and videographers
5. Strategists

1. Insider advice on media pitching etiquette.
2. A structured overview of the roles that make up an editorial team.
3. A plain-English explanation of each person’s responsibilities, how they fit into the team and which pitches will resonate with them.