Designer’s PR Starter Kit

Become your own PR specialist with our do-it-yourself PR starter kit. Designed specifically for designers and makers, this kit distills decades’ worth of industry knowledge into a series of easy-to-follow prompts. Contents include clear and actionable instructions on generating publicity to help you articulate who you are and what you do, advice on building media relations and steps for executing a professional PR campaign.

You’re a thrifty independent business owner, designer or artist looking to connect with a bigger audience. This kit is made for people with no publicity experience who want to share their own messaging, create new media relationships and get published.

We made this kit especially for:

1. Furniture designers
2. Lighting designers
3. Product designers
4. Interior designers
5. Architects
6. Design-adjacent brands

1. Tips for creating talking points about your brand and launch.
2. Our list of go-to story angles design editors love.
3. A directory of the top design publications.
4. Advice on timing your launch and everything you need to do to get there.
5. Our Editorial Who’s Who Guide.
6. Insider tips on researching media contacts like a PR pro.
7. Our Press Kit Manual to help you create media kit editors will love.
8. Notes on how to translate your talking points into a winning pitch.

PR beginners should commit to at least one non-consecutive week to execute

Access to Google Docs, Google Drive or Dropbox

Hone your pitch, identify the right story angles, gather your storytelling assets, pitch the right people. No PR experience required.