Custom PR Strategy

We’ll help get you to the point where you can execute a solid PR strategy that’s tailored to your business’s individual needs. A PR pro will help you articulate who you are and what you do, identify story angles and opportunities to reach out to press, and define exactly who to reach out to. Then, they’ll work directly with you to hash out the strategy, gather your feedback and tweak it so you’re ready to execute your own successful PR Campaign with confidence. The Custom PR Strategy is also the perfect foundation for a longer term partnership with Hello Human.

You’re a thrifty independent business owner, designer or artist looking to connect with a bigger audience. You enjoy rolling up your sleeves (and saving money in the process) and you prefe working directly with a PR Pro tp advise on your story and who to tell it to. This services is designed for people who want the tools and knowledge to execute their own PR strategies

We love to work with all kinds of creative business owners:

1. Furniture, lighting and product designers
2. Interior designers and architects
3. Design-adjacent brands
4. Fashion and accessories brands
5. Beauty and wellness brands
6. Fine artists

1. A series of thought-provoking questions to build a brief.
2. Talking points about your brand and launch.
3. Story angles we think you should pursue.
4. A list of publications to target for coverage, including the names of appropriate editors and the angles likely to appeal most to each.
5. A production timeline for your PR Campaign, so you know when to get all your ducks in a row.
6. A detailed explainer on writing a pitch based on your talking points.
7. A comprehensive how-to for building your own press kit.
8. A 1hr consulting session with your PR Consultant to run through the strategy together and gather your feedback for a round of revisions.

A few hours to provide us with a solid written brief, plus an hour with your PR Consultant to run through the strategy and gather your live feedback.

Access to Google Docs, Google Drive or Dropbox